Its a pretty good idea, produce a high quality video specifically tailored for a large group, even if slightly unrelated. If you think about it, for example, the classic christmas coke advert shows a truck, santa and a bottle of coke, in which coke has virtually no relation to christmas (internet explorer is a facilitator to watch anime, coke is a facilitator to quench thirst at christmas):You have to go really low to incorporate anime into a product that has nothing to do with it
Is it wrong to have a bit of fun with your advertisements? To get people interested in a product in less obvious ways than "here is the product, it is a web browser." By being creative with your advert, you're creating interest for the product, which is exactly the goal.I wouldn't call 6th November too old.
I just find it really pathetic that a browser that got popular for the wrong reasons is trying to get attention for the wrong reasons. You have to go really low to incorporate anime into a product that has nothing to do with it. unless Microsoft are admitting that the vast majority of IE users are from Asia and use it for Hentai (porn), Cats, and Anime...
And ads like that are memorable. I remember exactly who they were by, and what they were advertising.There is creativity. and there is desperation/greed/humilation. e.g. PS4's introduction is slamming Microsoft?
Samsung's & Microsoft adverts are bashing other companies.
At least apple tend to stay consistent to a degree.
Anyone remember the transformer car advert? Monkey on drums Cadbury's advert?
those are creative.