Internet explorer advert

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#2
I wouldn't call 6th November too old.
I just find it really pathetic that a browser that got popular for the wrong reasons is trying to get attention for the wrong reasons. You have to go really low to incorporate anime into a product that has nothing to do with it. unless Microsoft are admitting that the vast majority of IE users are from Asia and use it for Hentai (porn), Cats, and Anime...
 

Duncan

AKA mobilephone2003
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#3
Well... that was different... I like it!

You have to go really low to incorporate anime into a product that has nothing to do with it
Its a pretty good idea, produce a high quality video specifically tailored for a large group, even if slightly unrelated. If you think about it, for example, the classic christmas coke advert shows a truck, santa and a bottle of coke, in which coke has virtually no relation to christmas (internet explorer is a facilitator to watch anime, coke is a facilitator to quench thirst at christmas):


I think there should be more creative ads like this.
 
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#4
I wouldn't call 6th November too old.
I just find it really pathetic that a browser that got popular for the wrong reasons is trying to get attention for the wrong reasons. You have to go really low to incorporate anime into a product that has nothing to do with it. unless Microsoft are admitting that the vast majority of IE users are from Asia and use it for Hentai (porn), Cats, and Anime...
Is it wrong to have a bit of fun with your advertisements? To get people interested in a product in less obvious ways than "here is the product, it is a web browser." By being creative with your advert, you're creating interest for the product, which is exactly the goal.

I rather enjoyed this little snippet, and the concept was pretty clever.

Interestingly enough, "Inori" (the IE character) isn't the only one Microsoft Japan have made. The Verge have a nice rundown on their site.
 

Hronk

Professional
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#5
I had to write an essay on the famous Coke advert at uni and when you start thinking about it as @WizardCM was saying. Very little ads are for the product itself but more for the way your life will be improved and affected by the product. Mainly because now a days if you advertised Coke by a description of the product no one would pay attention because everyone knows what Coke is. The other route is just creating memorable ads that will generate buzz for the company. Example, I'm sure everyone remembers this Cadburys advert.
 
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#7
There is creativity. and there is desperation/greed/humilation. e.g. PS4's introduction is slamming Microsoft?
Samsung's & Microsoft adverts are bashing other companies.

At least apple tend to stay consistent to a degree.

Anyone remember the transformer car advert? Monkey on drums Cadbury's advert?
those are creative.
 
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#8
There is creativity. and there is desperation/greed/humilation. e.g. PS4's introduction is slamming Microsoft?
Samsung's & Microsoft adverts are bashing other companies.

At least apple tend to stay consistent to a degree.

Anyone remember the transformer car advert? Monkey on drums Cadbury's advert?
those are creative.
And ads like that are memorable. I remember exactly who they were by, and what they were advertising.