Apple's $300 Design Book Contains Products They Bought


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Apple is releasing a book, yes book, today containing 20 years of product design and as Jonny Ive puts it in his interview with Wallpaper "Very few words".

The cost for this book?

$200 for the small copy, $300 for the large copy.

Of course you can expect some effort going into the quality: "The linen-bound, hardcover volume is printed on specially milled, custom-dyed paper with gilded matte silver edges"

However, the interview uncovers that Apple had to purchase their old products for the purpose of the book.

Many of the products that you see, we actually had to go out and purchase [laughs]. It's a rather shameful admission, but it's just not an area that we really invested much time or energy in, so we started to build an archive of the physical products.
It's interesting to see a "forward thinking" company not having an archive already of its own products to refer back to, but I guess that's just the apple way.

Jonny Ive Interview via Mashable
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