Google Adwords Scandal – Want To Talk To Customer Service? No Chance!

I recently tweeted about this, but as it is such a serious issue, I thought I’d write the full story in a blog post.


google


As you may know, Google has a service called Adwords, whereby customers can pay them to have ads on publishers websites (where publishers get paid for this through the Adsense program, more on that here). They have a choice of the following:


Prepay - Paying a set amount in advance, and when all of this is used up on ads, they stop showing

Postpay – Set ads up and the balance will build as ads are clicked which is then charged to the advertiser


I set up an Adwords account, and paid for the activation & £10 (£15 total) which was set up right away, but a voucher was sent through to me to an old email address not long before for £75 of free ads which I read shortly after, but it would need to have been used on signup, typical!

So I signed up on my sisters account with the voucher and am now happily running ads on the google network, but no longer have any use for adwords on my own account. All I need to do is cancel it and get a refund, right?


To do it all I needed to do was click the following:

cancel

and then type a reason and cancel here:

cancel2


Oh no, I got the following error!

cancel3


Refreshing the page, emptying cache, logging out and in, using a different browser & using a different computer didn’t fix the error.


Alright, so I now need to go through help, and their steps shown below what needs to be done :

cancel4

But wait, I already did that! I really could do with talking to an Adwords Rep right now, who could sort the system out and cancel it for me, but nothing shows about it here? I keep going round in circles to the same place!


Then I discovered the Adwords Support Forum, and boy was I in for a shock. Google ignores its paying customers! The Billing section is littered full of people with complaints that they could not contact anybody regarding their problems, some had been overcharged, some (like myself) could not cancel their account, and some were even still paying for ads even though they had NO CAMPAIGNS in their account!


Heres just some of the things that have been said in the Billing Section:

“The only thing more annoying than the fact that I can’t find a way to cancel my account is that there’s no way to contact customer service!  Only a virtual monopoly like Google can treat customers like crap and get a way with it…I’ll be happy to be gone!”

Shown Here (notice the rep sends him through the same loops as me)



“Miss Sarah,
I see a lot of pissed off customers on your forum and I’m one of them. I can tell you where the contact flow is breaking down and you know it too. There is no phone number posted ANYWHERE and the one your customers share on the forum also takes people in circles. WE NEED A PHONE NUMBER THAT’S EASY TO FIND WITH A REAL PERSON ANSERING THE CALL.
It’s NOT HELPFUL AT ALL when the “AdWordsPros” send us to the exact same place we were already running around in circles at. It’s infuriating. What’s up with that? Are we not paying customers?
Come on! Googles knows the problem.  I suggest you model MICROSOFT’s customer support. It’s exceptional.
I cancelled my account I’m that mad. Yahoo and Microsoft are much better and less expensive.
Why is that?”

Shown Here


Google is a massive company, and earns an extremely large amount of money, and its both worrying for potential and existing customers that there is no support if there is a problem with an account, especially when large amounts of money are being paid to the service. Its understandable that there would be a large number of issues and complaints, but other large corporations seem to cope, don’t they?


If you are looking to advertise your website, Adwords is a good option for reach, but a very bad option if anything goes wrong while you are with them!

Last 6 posts by DuncanM